About

Meet Olivia Diaz

I hold a B.A. in Integrated Strategic Communication from the University of Kentucky. While there, I served as VP of the campus chapter of the Public Relations Student Society of America.

My experience in fast-paced marketing agencies has taught me to combine creativity with data-driven decision-making, allowing me to develop strategies that are both innovative and informed by research.

With a strong background in content creation, I leverage tools like Meta Business Suite, Adobe Creative Cloud, Google Suite, and WordPress to transform insights into engaging, performance-driven campaigns.

FAQ

What do you do in your free time?

Outside of work, I enjoy the beach, hunting for additions to my vintage book collection, and staying active with my dogs, Onyx and Ace.


Where are you from?

I grew up in Panama City Beach, Florida, spent my high school years in Birmingham, Alabama, and earned my degree in Lexington, Kentucky.


Which project has been the most impactful for you in your career?

One of the highlights of my career was leading a team of photographers for the Hands & Feet Project in Haiti, capturing the impact of their local resort, IKONDO, on the Grand Goâve community.

Through documenting the island’s response to a new tourist destination on social media, I saw firsthand how research-driven campaigns can create authentic, human-centered stories that truly resonate with audiences.