Olivia Diaz

Social Media

Content Creation – Advertising – Influencer Outreach

At the start of my management, Beachside Swimwear’s social media presence depended largely on pre-made Canva templates and stock photos provided by the brands it sold, limiting the store’s ability to stand out online.

I set out to elevate their online presence by creating original product photography and short-form video content while developing an influencer network to authentically represent the store. These initiatives resulted in a doubled audience size and significant growth in engagement across all platforms.

Website Management

Copywriting – Website Design

Beachside, the first and oldest swimwear shop on Jacksonville Beach, Florida, relied on consistent digital updates to stay connected with its local audience. I maintained and refreshed the website to highlight timely content such as seasonal promotions, holiday sales, and community events.